Glory at CIIE | Amium Debuts at CIIE 2025, Safeguarding Chinese Family Health with Australian Quality
From November 5 to 10, 2025, the globally anticipated China International Import Expo (CIIE) was grandly held at the National Exhibition and Convention Center in Shanghai. As a leading Australian brand deeply engaged in nutrition and health, Amium made its high-profile debut at this world-class international trade platform and was honored with the 2025 Annual Healthy Cross-Border Brand award. Bringing eight brand-new product lines, Amium showcased Australian R&D strength and brand innovation achievements to the Chinese market and global merchants, enabling more Chinese people to know Amium, trust Amium, and benefit from Amium.
Since launching its first lactoferrin formula in major Australian pharmacies including Priceline and offline fitness channels in 2019, Amium has entered thousands of Chinese households through cross-border and daigou channels with pure milk sources, scientific formulas and reliable quality, winning wide reputation and user recognition. In 2020, the brand officially entered the cross-border markets of Hong Kong and Chinese Mainland, continuously safeguarding the health and immunity of Chinese consumers with compliant channels, strict quality control and attentive services.
At this CIIE, Amium brought eight core products, including Advanced Liver Care Tablets, Slimming Capsules, Coenzyme Capsules, Ovarian Care Capsules, Cholesterol Balance Capsules, Brain Support Capsules, and Collagen Drinks, fully covering diverse needs such as daily liver care for adults, metabolism and cardiovascular management, women’s anti-aging and urinary health, and skin health management. Among them, Advanced Liver Care Tablets have performed brilliantly since their global simultaneous launch, ranking TOP1 in the liver care category and TOP3 in cross-border nutrition sales for three consecutive months, becoming a benchmark in the market with multi-compound formula and highly effective liver care. Ovarian Care Capsules, supported by authoritative scientific ingredients and multiple plant essences, provide comprehensive internal-to-external care for women and attracted wide attention.
With innovation as the core and science as the foundation, Amium has always adhered to the R&D philosophy of advanced compounding, precise nutrition, natural safety, continuously breaking through the stereotype of basic supplementation, and cooperating with scientific research institutions to deepen ingredient research, creating nutrition solutions more suitable for the physical conditions of Chinese consumers. This debut at CIIE is not only an important milestone in the brand’s global layout, but also a firm move for Amium to deepen the Chinese market and respond to the Healthy China 2030 strategy.
With its first appearance at CIIE, Amium has gained high recognition from channel partners, industry experts and consumers, and comprehensively enhanced brand awareness and influence, allowing more Chinese people to see the reliability and professionalism of Australian quality and feel Amium’s dedicated care for health. In the future, Amium will continue to take CIIE as a bridge, deepen its layout in the Chinese market, continuously optimize its product matrix and upgrade service experience, bring safer, more efficient and scientific Australian nutrition to more families, safeguard public health with quality and original aspiration, and embrace a healthy new future together with the Chinese market!