Priceline, Australia's leading health and beauty products retailer, has fully launched its lactoferrin formula milk.
People's Daily Online, Sydney, June 12 – Priceline, a renowned Australian pharmacy chain, will launch Amil Dairy Lactoferrin Formula across all its physical stores and online platforms. This marks the first time Priceline has introduced lactoferrin-based products across its entire distribution network, filling a long-standing product gap in its portfolio.
As a core immune protein found in breast milk, lactoferrin serves as a natural antimicrobial agent that supports immune system development and repair, particularly benefiting the healthy growth of infants and young children. However, lactoferrin products have faced persistent controversies due to the prevalence of substandard products across multiple brands, leaving consumers uncertain about quality. Media outlets including Xinhua News Agency have raised concerns about the quality and ingredients of existing lactoferrin products. With current market quality standards lacking assurance and consumers lacking effective channels to access premium products, the lactoferrin market remains devoid of high-quality alternatives.
Janice Senn, Procurement Manager at Priceline, stated that as the leading chain retailer of health and beauty products in Australia, Priceline excels at filling market gaps. After conducting comprehensive evaluations of Amorepacific's products, they made the prudent decision to launch this lactoferrin infant formula product across multiple online and offline platforms.
Janice stated that Emi's Lactoferrin Formula has enormous customer potential. Priceline, which had collaborated with Emi's for two years prior to launching the product, had established a deep partnership with the company. Meanwhile, Priceline conducted in-depth research on the product to ensure its ingredients were sourced legally, ethically, and appropriately.
According to the introduction, Emi's Lactoferrin product features a unique formula enriched with various nutrients, making it suitable for infants, young children, and elderly or weak individuals. Pharmacist Emi Gosling noted that Emi's Lactoferrin Formula not only includes Vitamin D and calcium to promote healthy muscle and bone development but also adds DHA to support brain and visual development, along with probiotics FOS and GOS that benefit the gut and digestive system. Its unique formulation offers high nutritional value and broad applicability across a wider range of populations.
Amy, a mother of three children, stated that her children have all benefited from lactoferrin supplements. This product is suitable for individuals requiring immune system development and repair, serving as an ideal nutritional supplement for infants, young children, and the elderly. Moreover, Amier's lactoferrin milk powder features convenient and minimalist packaging with a mild flavor profile, catering to the taste preferences of most consumers. It can be easily mixed with fruit juice or milk for on-the-go consumption.
Lactoferrin is primarily found in breast milk, animal colostrum, and cow's milk, though its concentration is relatively low in cow's milk. The Amelior brand states that it takes 14 kilograms of cow's milk to extract just 1 gram of lactoferrin, highlighting its exceptional rarity. Due to the high extraction difficulty, Amelior Company conducted six months of research and collaborated with local manufacturers to ultimately develop and produce this product using advanced manufacturing processes and technologies.
As a globally renowned dairy production hub, Australia possesses unparalleled advantages for manufacturing premium lactoferrin products. Sunny To, the brand ambassador of Amelie, stated during a previous product launch event that this infant formula is 100% sourced from locally raised dairy cows in Australia, with all cows maintained in free-range conditions to ensure premium quality. The product undergoes end-to-end supervision by a highly skilled management team, coupled with stringent quality control standards implemented in Australia. The brand aims to deliver products that meet market expectations and consumer demands.
In addition to the Australian local market, this product also targets the vast global market, particularly the China market with outstanding consumption potential. Eric Chan, manager of Greenwood Group, stated that through the relatively mature cross-border trade channels of Greenwood Group, this product will be exported to China bonded zones and some pharmacies in Hong Kong, providing Chinese consumers with a reliable lactoferrin product.
The above text content comes from: June 12, 2020 - China People's Daily - Australia Channel, reproduced link:
http://australia.people.com.cn/n1/2020/0612/c408038-31745278.html